Organic food in Singapore is a trend that is picking up and is quickly transforming itself to be one of the predominant lifestyle choices for many Singaporeans. In fact, approximately 58 thousand consumers in the fast paced, and highly urbanized Singapore spent a total of 5 million dollars last year in 2007 for various kinds of organic food and products. Since the Singapore organic food production farms is limited due to a lack of land space, most of the organic foodstuff are imported from overseas.
U.S exporters currently have a huge headstart in the Singapore organic food market because the U.S exporters are considered to be one of the more matured and cutting edge sources of health food and related organic food promotions in the market today. They are also highly regarded because in general, each of the brands carried by these individual exporters covers a wide range of organic products ranging from miso to brown rice and ice cream.
One of the ways U.S exporters can better distribute their products and get widespread adoption of their products would be to pay attention to the preference of the locals. Organic food in Singapore are mostly vegetables, nuts, fruits and rice. However, rice is a staple food in many asian countries and more so in Singapore, since over 96% percent of the population consist of asians. Hence, the consumption of rice is very high and traditionally, exporters who brings organic rice into Singapore has gotten very good results.
Also, due to the push from government agencies on the importance of a healthy lifestyle consisting of constant exercise and a healthy diet, the general population tend to not like food that are too salty or sweet. Catering to this particular preference in your range of organic food in Singapore will ensure that your adoption rate will be high.
Position your organic food to be a healthier choice for people. Invest in small but attractive packaging sizes for your organic products to encourage consumer trial of your products. In fact, you could even go a step further and do large scale promotions offering free samples to the people and giving them recipes on how to cook the organic food.
As Singapore is a small country with a population of 4 million people, its people are highly educated and know the importance of investing in their own health. However, they are also price conscious of the products they buy. By pricing your organic producs to be competitive with non-organic food and undertaking a moderate promotional effort, a distributor will be very successful in this market for organic food in Singapore. Most importantly, be patient and flexible with your orders and your local distributors since the organic food market in Singapore is still in its infancy stage.
